TradeMe's first TV advertisement

Irrational behaviour and incomprehensible decisions 101 - this is the place. If they're really silly, you could win a chocolate fish.* (* Highly unlikely and they're only virtual chocolate fish)

Post Reply
User avatar
digidog
Site Admin
Posts: 15014
Joined: Wed May 05, 2004 2:25 am
First Name: Alfie
Location: Otago
Contact:

TradeMe's first TV advertisement

Post by digidog » Thu Oct 10, 2013 10:43 pm

I normally don't watch any ads (thanks to MySky's 30x fast forward feature) but a passing glimpse of the TM logo inspired me to replay their first attempt at TV advertising. My first impression was "How unbelievably tacky!" The ad is awful and looks like it's been made as part of a school project. Then I read Lance Wigg's commentary in the NBR and discovered that there's actually an advertising agency responsible for this mess. Wiggs is pretty scathing and rightly so.
Like a poor movie following an excellent book, my understanding of what Trade Me is not at all reflected in that advertisement. I suspect many of the other members, staff and ex-staff feel similarly.
To me, this ad (which incidentally includes body parts which are banned on TM) completely misses the point. Did they even have a target audience in mind? How very embarrassing for one of NZ's most respected brands.

http://www.nbr.co.nz/article/whats-happ ... -ck-146881" onclick="window.open(this.href);return false;
(The NBR includes an embedded video of the ad).

User avatar
digidog
Site Admin
Posts: 15014
Joined: Wed May 05, 2004 2:25 am
First Name: Alfie
Location: Otago
Contact:

Re: TradeMe's first TV advertisement

Post by digidog » Sun Feb 09, 2014 9:33 pm

Property commentator Alistair Helm reckons that TradeMe's TV campaign is "a complete waste of money".

http://www.nbr.co.nz/article/tv-campaig ... -dc-151588" onclick="window.open(this.href);return false;

Post Reply

Who is online

Users browsing this forum: No registered users and 4 guests